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INTRODUCING THE NEW ADIDAS FLAGSHIP STORE
THE BIGGEST STORE IN THE MIDDLE-EAST
INNOVATION AT ITS CORE
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INTRODUCING THE NEW ADIDAS FLAGSHIP STORE

THE FUTURE OF SPORT IS HERE. THE FIRST EVER FLAGSHIP STORE IN THE REGION, LOCATED IN THE DUBAI MALL, OPPOSITE THE ICE RINK.

THE LARGEST STORE IN THE MIDDLE EAST

THE SPACE STRETCHES OVER 15,000 SQFT AND ELEVATES THE TRADITIONAL SHOPPING JOURNEY TO INSPIRE CREATIVITY THROUGH EXPERIENTIAL IN-STORE MOMENTS.

INNOVATION AT
THE CORE

THE MOST DIGITALLY CONNECTED ADIDAS STORE IN THE MIDDLE EAST. OVER 60 DIGITAL TOUCHPOINTS AND THE MOST SUSTAINABLE ADIDAS STORE IN THE REGION OFFERING A UNIQUE AND RE-IMAGINED PHYSI-DIGITAL EXPERIENCE.

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MAKER LAB

THE MAKER LAB IS LOCATED IN THE CENTER OF THE STORE AND PROVIDES AN IN-STORE EXPERIENCE. SHOWCASE INDIVIDUALITY THROUGH CUSTOMISED PRODUCTS AND BESPOKE PIECES WITH IN-STORE DESIGNERS AND CREATORS.

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SNEAKER SERVICE

CREP PROTECT, THE LEADING PREMIUM SNEAKER CARE BRAND WILL BE OFFERING CONSUMERS A RANGE OF IN-STORE SERVICES TO KEEP THEIR SNEAKERS BOX FRESH. IN-STORE SNEAKER TECHNICIANS WILL SHARE THEIR SHOE CARE EXPERTISE AT INTERACTIVE WORKSHOPS AND ACTIVATIONS, AS WELL AS OFFERING FREE EXPRESS SNEAKER CLEANS.

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SUSTAINABILITY

THE SPACE IS DEDICATED TO SUSTAINABILITY, CREATING AN UNDER-THE-WATER IMMERSIVE EXPERIENCE TO SHOWCASE ADIDAS SUSTAINABLE PRODUCT OFFERING.

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DXB SHOP

THE FIRST DEDICATED DXB SHOP FOR ALL DUBAI LIMITED EDITION AND EXCLUSIVE PRODUCT, ONLY AVAILABLE IN THE FLAGSHIP STORE.

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THE ULTIMATE ADIDAS EXPERIENCE

THE SPACE WILL HOUSE THE VERY BEST OF THE BRAND ACROSS SPORT AND STYLE INCLUDING FOOTBALL AND SPORT PERFORMANCE PRODUCT AS WELL AS KIDS. THE STORE WILL ALSO INTRODUCE THE FIRST DEDICATED OUTDOOR COLLECTION IN THE REGION FOR HIKING AND TRAIL RUNNING. SHOP THE LATEST ORIGINALS DESIGNS AND COLLABORATIONS INCLUDING YEEZY, ADIDAS BY STELLA MCCARTNEY, Y-3 AND IVY PARK.

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Explore The Flagship Store

WANT ACCESS TO SPECIAL IN-STORE EVENTS? DOWNLOAD THE ADIDAS APP TO FIND OUT THE LATEST CALENDAR OF FREE EVENTS, OPENING TIMES AND MORE.

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